Bonus Genius - a Creative Agency

Communications and design for the present and the future


Bonus Genius is a different kind of agency. As a partnership of agency veterans, we offer thoughtful creative work without the constraints faced by traditional creative agencies. We work together because we love to, and we love what we do.

Bonus Genius is a creative agency based in San Luis Obispo offering marketing, design, brand storytelling and event design to the world at large.


Michael vandenBerg and April Cole Worley



Brand Storytelling

Your customers relate to your brand through your narrative. Go beyond 'About Us' and tell a story that matters.


Form follows function, as it should, and form is close behind. We put our emphasis on clarity, originality, and respect.

Influencer Marketing

We seek out social influencers and deep-dive into meaningful market research so you can build a loyal tribe.


A bit about April

April melds her creative and analytical skills to deliver strategic communications and drive marketing efforts that build tribes and generate measurable results. Among others, she has crafted brand stories for Tin City, Shanley Farms, Clesi Wines, is the copyeditor at Edible SLO, works with Mayor Heidi Harmon and blogs at

More about April


A bit about Michael

Michael has been a graphic and interface designer since 1999, creating everything from logos to posters, car wraps to t-shirts, photo manipulations to wine labels. At the time of writing, he's designed more than 60 complete websites, for museums, universities, non-profits, and businesses large and small.

A small selection of Michael's work



(805) 475-3085